“Rising demand for customized mattress coupled with increasing preference for online purchase has driven the mattress market in Australia”
The report Titled “Australia Mattress Market Outlook to 2023 – By Size (King, Queen, Double, Single), By Type (Spring – Pocket and Inner Spring, Foam & Latex and Others), By Distribution Channel (Retail and Direct), By Price (Mass, Economy and Premium), By Organized and Unorganized Segment” by Ken Research suggested that the Mattress the market in Australia has been increasing due to the rising demand for camping and caravan mattress, surge in a number of Hospital beds and growth in the number of Hotel. The market is expected to register a positive CAGR of 3.5% in terms of revenue during the forecast period FY’2018-FY’2023E.
Increasing Customized Mattress Demand: In Australia Mattress market, it has been observed that there is an increase in demand for the customized mattress as they provide convenience and a better quality of sleep; since they are specifically designed for the user, moreover, due to the increase in camping and hiking activities, there has been in increase in customized mattress production. As a developing trend, the companies are focusing more on customized mattresses which are sold online and offline and offer a good sleep to the users.
Increasing Online Business: The last decade in Australia has seen a growth in the online mattress market with a lot of new players entering the market. Consumers prefer to opt for online companies as there is an option to review and order the mattresses from the comfort of home. Increase in smartphone usage, as well as internet connectivity, has fueled the popularity of online mattress companies. The e-commerce market in Australia is on the rise with shoppers preferring to buy mattresses through the company’s website or other e-commerce platforms.
Increase in demand for orthopedic mattress: The advancement in technology has led to several modifications in the mattress especially for better contorting and back support. An orthopedic mattress provides firm support, distributing the body weight to alleviate stress on the spine, relieving painful pressure points, and helping to maintain proper posture. Companies have started designing mattress after consulting with an orthopedist for the ideal comfort for their customers especially those who are back patients.
Rising Sleep Related Ailments: Recent surveys underscored that 4 out of 10 Australian adults report insufficient sleep on a daily or several-days-a-week basis. Inadequate sleep can result from poor sleep habits through choice or pressure from work, family or other demands, or from clinical sleep disorders. Overall these clinical sleep disorders account for approximately half of the inadequate sleep problem, with obstructive sleep apnea and insomnia major contributors. Inadequate sleep, in all its forms, has detrimental impacts on physical and mental health, daytime alertness, mood, work performance, and accident risk. In children poor sleep adversely affects behavior and learning.
Key Segments Covered:-
By Size of Mattress
King and Super Kingsize
Queen size
Double size
Single size
By Type of Mattress
Spring
Foam and Latex
Others
By Type of Spring Mattress
Pocket Spring
Inner Spring
By Distribution Channel
Retail
Direct
By Price Segment
Mass
Economy
Premium
By Market Structure
Organized
Unorganized
By Type of Manufacturing
Domestic Manufacturing
Imports
Key Target Audience
Mattress Fabric Ticking Companies
International Manufacturers
Mattress Retailers
Private Equity Investors
Online Portals
Time Period Captured in the Report:-
Historical Period: FY’2013-FY’2018
Forecast Period: FY’2019-FY’2023
Companies Covered:-
Dyer Holdings Pty Ltd (Sealy)
A H Beard Holdings Pty Ltd
Australia Comfort Group Holdings Pty Ltd.
Fantastic Holdings Limited
Makin Mattresses Pty Ltd
Sleepeezee Bedding Australia
Regal Sleep Solutions
Vanrest Beds Direct
Slumberest Pty Ltd
Koala
Onebed
Ergoflex
Ecosa
Greywing
Sleep Republic
Sleeping Duck
Sommuto
Keywords:-
Mattress Industry in Australia
Mattress Industry Australia
Australia Mattress Market major Players
Australia Mattress Market Future Outlook
Australia Latex Mattress Market
Mattress Sales in New South Wales
Mattress Sales in Sydney Market
Mattress for Hotels Australia
Mattress for Luxury Hotels Australia
Mattress for camping and tents Australia
Orthopedic Mattress Market Australia
Box beds Mattress Market Australia
Mattresses for Caravan Australia
Mattress Sale in Australia Market
Pocket spring Mattress Australia
For More Information, Refer To Below Link:-
Australia Mattress Market Outlook
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Ankur Gupta, Head Marketing & Communications
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