Overview Of Indonesia Used Smartphone Industry and Market Size
Indonesia’s Used Smartphone Industry was valued at USD ~XX million in 2021, growing at a CAGR of XX% in between 2016 and 2021. In the pre-COVID period from 2016-2019, the industry grew ~XX%. During COVID in 2020, the industry witnessed a drop in the growth as people were quarantined at home and the offline stores were shut. The sales of used smartphones during this period were primarily through online platforms. Post COVID, the situation began to normalize, the offline stores opened up and hence, the sale of used smartphones increased. The average prices of used smartphones have increased around 3% from 2016 to 2021. Increase in the average prices of used smartphones is positively correlated with the inflation rate for the products in this sector.
People prefer buying used smartphones, especially iPhone, because of the high prices of these smartphones. People who prefer replacing their handsets frequently and are brand conscious prefer buying second hand phones as they are cheaper and affordable than the new smartphones.
The increasing number of emerging online marketplaces increases the ease of convenience of getting a used smartphone at the doorstep from a certified seller and trusted marketplace. Offline retail stores have also adopted an O2O model, which means they provide their products both offline and online.
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The market size of online used smartphone market has been growing at a CAGR of XX% from 2016-2021. The growth of this industry accelerated during COVID in 2020, when all the offline stores were shut due to lockdown and people started buying used smartphones online.
Growing popularity of online marketplaces and e-commerce platforms, proper quality checks and authenticity of sellers are the recent trends of the industry. Increasing smartphone penetration along with digital transformation due to the adoption of 5G network are the main growth drivers of this industry. Increasing prices of raw materials of new smartphones also increases the demand for used smartphones. Implementation of the IMEI registration has minimized the circulation of illegal smartphones in Indonesia. The Ministry requires all companies that sell 4G-capable devices, including Apple and Samsung, to produce 30% of ‘local content’ in Indonesia. Improper pricing strategy and vulnerability to malware and hacking issues are some of the major challenges of this industry. With no standardized approach and the industry being at a nascent stage, it adds instability to the prices consumers face.
Key Segments Covered in Indonesia Used Smartphone Market
By Type of Distribution Channel
Unorganized
Organized
By Type of Marketing Channel
Online Marketplace
Offline Dealers
Classifieds
By Source of Lead Generation
Online
Dealership Walk-ins
By Sourcing Medium
OEM’s
Telephone Operators and Businesses
By Type of Sales
B2C
C2C
By Brand of Smartphones
Apple
Samsung
Xiaomi
Oppo
Others
By Age of Smartphones
0-12 Months
12-24 months
24-36 Months
36+ Months
By Price of Smartphones
< Rp 1Mn
Rp 1Mn-3Mn
Rp 3Mn-6Mn
>Rp 6Mn
By Purchases Across Geographies
Java
Jakatra
Sumatra
Others
By Type of Network
2G
3G
4G
By Battery Capacity
<3000 mAh
3000-5000 mAh
>5000 mAh
By Operating System
iOS
Android
Others
By Screen Size
4.5-5.5 inch
<4.5 inch
>5.5 inch
Time Period Captured in the Report:
Historical Period: 2016-2021
Forecast Period: 2022F-2026F
Used Smartphone Industry Players
Online Platforms
Laku6
Jagofon.com
Shopee
Tokopedia
Bukalapak
Olx
Carousell
Offline Players
Erafone
Sentra Ponsel
DigiMap
Renan Store
Ekacelluler
Key Topics Covered in the Report
Ecosystem of Used Smartphones Industry
Business Lifecycle and Value Chain Analysis of Used Smartphones Industry
Business Models of Major Entities in the Used Smartphones Industry
Ratio of Used and New Smartphones in Indonesia
Customer Preferences and Buying Decision Behavior in Used Smartphone Industry
Market Size of New Smartphones Industry by Transaction Value and Sales Volume
Introduction on Indonesia Used Smartphones Market
Market Size of Used Smartphones Industry by Transaction Value and Sales Volume
Market Segmentation of Used Smartphone Industry by distribution channel, type of marketing channels, source of lead generation, sourcing medium, sales, brand of smartphones, prices of used smartphones, age of used smartphones, across geographies, type of network, battery capacity, operating system, screen size
Process of Quality Checks and Documentation Requirements Undertaken by Used Smartphone Entities in Indonesia
Competitive Scenario of the Online Used Smartphone Industry
Issues and Challenges in Online Used Smartphone Market
Trends and Developments in the Used Smartphone Industry
SWOT Analysis of the Used Smartphone Industry
Porter’s Five Forces analysis of the Used Smartphone Industry
Growth Drivers of Used Smartphone Industry
Challenges and Restraints in the Used Smartphone Industry
Government Rules and Regulations in the Used Smartphone Industry
Impact of Covid-19 and Government Regulations on Used Smartphone Industry
Future Market Size of Used Smartphones Industry by Transaction Value and Sales Volume
Future Market Size of Online Used Smartphones Industry by Transaction Value and Sales Volume
Future Market Segmentation of Used Smartphone Industry by distribution channel, type of marketing channels, source of lead generation, sourcing medium, sales, brand of smartphones, prices of used smartphones, age of used smartphones, across geographies, type of network, battery capacity, operating system, screen size
Industry Speaks
Analyst Recommendations
For More Information on the research report, refer to below link: –
Future of Indonesia Used Smartphone Market
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