Fitness brands are actively optimizing their existing business models as the industry faces disruption by offering diversified services such as personal training and group exercise
Increase in Prevalence of Chronic Diseases: The prevalence of CVD is 10-15% in Middle East accounting for 34% of all deaths with ~55 Mn adults aged 20-79 years having diabetes in the region. Also, ~1-3% of population are affected with Cancer in MENA with Colorectum, lung and breast cancer being the most prevalent. The exercise services provided through fitness centres provide preventative health benefits to customers, essentially reducing the incidence of chronic diseases attributable to physical inactivity.
Dedicated Ladies Only Fitness Centres: Commercial Fitness Centers in the MENA region, especially in countries such as UAE, Saudi Arabia and Qatar are offering programs that are relevant to women and to millennial such as Ladies only Fitness Centres or separate timings for ladies in a unisex gym are encouraging women participation.
Penetration Rate of Fitness Centers: The MENA Health and Fitness Services Market is still relatively immature compared to other countries such as UK and UK with just 1.4% of the population participating in Fitness Centres. Israel has the highest penetration rate, followed by UAE and Saudi Arabia. At the same time, markets such as Egypt, Turkey and Morocco display considerable market potential with a penetration rate of less than 1.0%. Factors such as low awareness and high membership fees restricts people to join a fitness center
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Adoption of At- Home Fitness: Sedentary lifestyles and hectic schedules along with COVID19 Outbreak have led to the adoption of in-home fitness equipment. Majority of the sales growth for Matrix Fitness, i.e., 85.0% of overall sales growth is driven by home gyms during COVID 19 outbreak.
The report titled “MENA Fitness Services Market Outlook to 2025F (Second Edition) – Driven by increasing health concerns resulting in addition of number of health clubs and gyms in the region” by Ken Research suggested that the fitness market is further expected to grow in the near future owing to growing health conscious population, increasing disposable income, rising awareness regarding obesity and to overcome health issues such as diabetes, hypertension and cardiovascular diseases has been the major key factors which drives the demand for fitness services centers in MENA region. The market is expected to register a positive five year CAGR of 18.1% in terms of revenue during the forecast period 2020-2025F.
Key Segments Covered in MENA Fitness Market
- Direct Economic Impact of Fitness Centres
- Overview of Commercial Gyms in MENA Health and Fitness Market
- Overview of Fitness Centres in Hotels and Resorts
- Overview of Fitness Centres in Schools and Universities
- Overview of Fitness Centres in Residential Townships/Compounds
- Overview of Fitness Centres in Hospitals
- Overview of Fitness Centres in Sports Clubs and Govt. Organizations
- Indirect Economic Impact of Fitness Centres
- MENA Fitness Equipment Industry Market Size
- Evaluation of Premiumization on Real Estate Sector
- Estimated Cost of Constructing a Fitness Centre
Key Target Audience
- Fitness Equipment Manufacturers
- Fitness Equipment Distributors
- Fitness Centres
- Government Organizations
Time Period Captured in the Report:
- Historical Period: 2015-2020
- Forecast Period: 2020–2025
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Key Topics Covered in the Report
- Socio-Economic Landscape of MENA
- Direct and Indirect Economic Impact of Fitness Industry in MENA
- Overview of Commercial Gyms in MENA Health and Fitness Market
- Snapshot of Digital Fitness Market in MENA
- Assessment of the Indirect Economic Impact of Fitness Industry in MENA
- MENA Fitness Equipment Industry Market Size
- Evaluation of Premiumization on Real Estate Sector
- Assessment of the Indirect Economic Impact of Fitness Industry in MENA
- Overview of Healthcare Scenario/Health Statistics
- Potential Health Implications and Health Cost Reductions
- Customer Mindset for Fitness Services
- Impact of COVID 19 on Fitness Industry in MENA
- Future Outlook and Projections for MENA Fitness Services Market
- White space and Opportunities existing in the MENA Fitness Services Market
- Research Methodology
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