The Market Research Industry Singapore is at a mature stage. Several markets around the Singapore are in term of revenue has augmented at a positive CAGR during the review duration. The Market Research Corporates in Singapore are effectively operating for leading the highest market growth and registering the great value of market share during the forecast duration.
In addition, Singapore Online Advertising Market is at the growth stage observing the intense competition amongst advertising agencies. Speedy increase in the utilization of social media, speedy digital infrastructure and high smartphone penetration has influenced the momentum to advertising spent. Number of internet users has augmented considerably throughout the review period.
Addition of fresh platforms and services such as WhatsApp advertising, Skype advertising, link building, mobile app development and several others have complimented the target audience in terms of existence of wide range of services. Online advertising spent is projected to observe sound growth at a positive CAGR throughout the revenue period of 2013-2018.
Market Research Reports in Singapore is predicted that the FMCG spends the largest on digital advertisement for its product and services due to intense industry competition and low substituting cost for the products. This is followed by Entertainment & Media segment which has greater share in online advertisement expenditure around the country to manage greater visibility of digital games and online music. Healthcare segment is coming up with innovative medical services and require to raise awareness amongst the consumers. E-commerce is an emerging segment that will augment at a robust growth with increment in disposable income and heaving preference towards online shopping from traditional brick and mortar model. Automotive and Banking services underwritten a considerable market share in the online advertising expenditure around Singapore.
Not only has this, the Singapore Executive Education market is at a mature stage. Singapore Executive Education market in terms of revenue has augmented at a positive CAGR throughout the period 2013-2018. This growth was assisted by the augment in number of professionals who wish to chase these courses while enduring their job, precisely in the Strategy and Leadership, Digital Innovation, Cyber security in case of MDPs. In the case of Executive MBA programs, there is an augment in the requirement for industry precise programs. The market players catered to the requirements of the clients by designing a precise curriculum. The clients in the market are fostered by the brand worth of the institution with throughout of the course also being a great aspect in influential the course and the college.
The Singapore Executive Education market is greatly concentrated. INSEAD is the market leader in EMBA market and NUS has the greatest market share in the Executive MDP market around Singapore on the basis of revenue during 2018. Other key players on the basis of revenue are Ngee Ann Academy, ESSEC Asia-Pacific, Nanyang Business School, Management Institute of Singapore, SMU and several others.
Nonetheless, the market players in the Singapore market are effectively opting the strategies of enlargement such as joint venture, merger and acquisition, partnership, collaboration, amalgamation and several other for generating the high percentage of revenue, ruling around the globe and obtaining the competitive edge. Therefore, in the near years, it is predicted that the market of Singapore will increase around the globe more effectively over the near future.
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Market Research Corporate in Singapore
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Ankur Gupta, Head Marketing & Communications
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