Adaptation of child friendly curriculum based on a blend of western and Indian values, Increase in the number of nuclear family structures/units, Rise in general awareness regarding benefits and importance of ECCE, Increase in confidence of parents in private daycare centers and Increased number of preschool and daycare centers in Tier II/III cities have surged substantial growth in India Preschool and Daycare Services Market
The daycare and preschool market has largely been unorganized in terms of number of centers. Market in Tier II & Tier III cities has been in early growth stage. Concerns regarding better childhood education and proper brain development have been major concerns of parents in the country. This supported with the threat of secure enrolment in renowned K-12 schools has provided a thrust to the market over the past few years
Rapid increase in working-women population and nuclear family structures especially in urban areas has created a deficiency of time and resources to look after children 24×7. With major companies introducing corporate daycares centers & childcare policies at work, child education & care has become a popular trend.
Number of schools extending day care & pre-schooling facilities across India especially in Tier I cities has augmented at a significant pace in India. Easy expansion through franchise system and penetration into untapped regions of Tier II and III cities has also facilitated the market size. Requirement of low financial & infrastructural investments have led to easy expansion in the number of play schools and daycare centers.
It has been observed that rising standard of living has been maneuvering parents to become more brand conscious. Increase in disposable income, adaptation of international curriculum by major pre-schooling chains have surged market growth. According to Ken Research report titled “India Preschool and Daycare Services Market Outlook to 2022 – by Market Structure (Organized and Unorganized) and by Regions (Delhi NCR, Uttar Pradesh, Maharashtra, Karnataka, Andhra Pradesh, Tamil Nadu, Madhya Pradesh, Rajasthan, Gujarat)” increasing penetration in Tier I and Tier II cities along with rising standard of living and growing working population will be the key growth catalyst in future.
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