There has been a transformation in the way people perceive eyewear. This transformation is evident in the comparative ways of eyewear being ridiculed and being worn only as a necessity for vision correction to luxury eyewear becoming a style statement. This given a huge boost to innovation in frame designs and lenses materials and further resulted in the emergence of new designs, which have better quality, style and aesthetic appeal. Eyeglasses have gained the status of a being a “cool” accessory which can bring out a person’s personality. This has resulted high growth in the eyewear and optics market all over the world and this market is expected to keep growing consistently in the coming years.
The major factors contributing to the aforementioned growth are the growing world population and the already present ageing population with poor vision and presbyopia. These, coupled with the internet revolution (which has made the internet a sensational selling platform) have opened up opportunities for retailers to increase their reach to the potential customers and increase revenues like never before.
The top players in the industry are Essilor, Luxottica, Carl Zeiss, Safilo, Marcolin and Marchon.
The growth of this market is also boosted by emergence of sunglasses as a fashion product and the increasing awareness of the dangers that can be brought about by prolonged exposure to UV rays.
The report titled “Luxury eyewear in Turkey”, divides the market into two product categories, those of Luxury Spectacle Frames and Luxury Sun Glasses, and presents an in-depth analysis of the marketsof the same in Turkey, with respect to major players and brands, their distribution, prediction for the future of the market, key growth driving sectors etc.
The key trends and developments such as the impact of macroeconomic deterioration on the decelerating performance of luxury goods in Turkey, changing demographic and lifestyle trends, a fiercely competitive environment between well-known brands in luxurymarket of Turkey and the distribution of these luxury goods, have impacted the luxury eyewear landscape in Turkey.
There has been a growth in the luxury eyewear segment of the market in Turkey despite unfavorable socio-political developments. This is mainly due to the development of new luxury shopping centers and an increase in fashion consciousness among Turkish consumers.
The changing preferences between men and womenfor luxury goods categories and the entry of new luxury goods brands into turkey is a recurrent trend. Further, the trending global phenomenon of internet retailing is proving to be a very promising and popular retail distribution channel for luxury goods. It comes as no surprise then, that further growth is expected in luxury goods over the forecast period.
With the ever-increasing consumer demand for eyewear and innovation in the form of new designs in frames and better quality in glasses, the future of Turkey eyewear market looks promising.
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