Kenya Dairy Products Market Outlook to 2020 - New Product Launches in Kenya to Dairy Product Market : Ken Research

Ken Research announced its latest publication on “Kenya Dairy Products Market Outlook to 2020 – New Product Launches in Kenya to Dairy Product Market” provides a comprehensive analysis of the dairy product market in Kenya. The report includes the market share contributed by the sales of different dairy products including processed milk, yoghurt, cheese, ice cream, butter, flavored milk and milk powder. The study also enlists the key market indicators which include consumption per capita, total consumption and production, average per unit and price, and import and export data by value and by quantity.

Processed milk dominated the overall dairy product market in 2015. Easy availability of processed milk through large number of unorganized players operating in the market is the major factor contributing towards high demand for processed milk in the nation. Yoghurt captured second position in the market majorly due to increasing trend among the people in nation to consume more amount of yoghurt due to its nutritious value and as an effect of the government initiatives to increase health awareness among the overweight and obese population of Kenya. It could be advocated by the increased per capita consumption of yoghurt which has increased from ~ kg in 2013 to ~ kg in 2015, According to ken Research analyst.

How Dairy Industry Is Regulated In Kenya?

Kenya dairy board is the regulator body which was established in 1958 under the Act of Parliament, the dairy industry act, Cap 336 of Kenya law. The board is responsible for regulating, developing and promoting dairy industry in Kenya to facilitate its stakeholder activities with quality and competitive dairy products and build sustainability in the Kenya dairy industry.

In Kenya, the main policy frameworks regulating dairy industry are 2010 Kenya Dairy Master Plan and Dairy Industry Act.

Kenya Dairy Master Plan is a strategic policy document that indicates the framework of planning development dairy sectors and sub sectors or regions in Kenya. It guides the progressive development of future investments. A master plan that gives direction for positive changes, indicate how much and what kind of interventions are possible in terms of policy, programs or projects. It is an action plan guide to dairy stakeholders such as dairy farmers, milk processors, input and service providers, retailers, planners, and policy makers. The plan is formulated with vision to transform milk production and trade into an innovative, commercially oriented and globally competitive dairy value chain by 2030 and to enable the development of sustainable milk production and trade for wealth creation.

How New And Innovative Product Launches Are Impacting Kenya Dairy Product Market?

Dairy product market in Kenya is under growing phase which attracts large number of global giants to the country to invest into the markets of Kenya. Various market players have invested and launched innovative dairy product in Kenya in the form of UHT milk, processed cheese and its forms, fat free butter, yoghurt with high nutritional content, and ice creams in different flavors. These product launches have resulted in increased awareness among the people about the available dairy products in the market, which consequently benefit the market as people tend to spend on these products. Additionally, market players strongly promote their product by providing free samples and offers on Products, Which Further Augments The Dairy Product Market. According To Ken Research Analyst.

Key Topics Covered in the Report: