US Hair Care Market Outlook to 2020– Natural Ingredients and Multi-Cultural Products to Drive Future provides a comprehensive analysis of the hair care industry in the US. The report covers various aspects such as market size of the hair care products on the basis of revenues, segmentation on the basis of category of products, regional distribution, product usage by gender and age group, distribution channel, inorganic or organic composition, mass segment or luxury products and detailed competitive landscape of major players in this sector. The report is useful for industry consultants and analysts, company managers and owners and new players venturing in the market.
US hair care market accounted for ~% market share of the global hair care as of 2015 and was one of the largest hair care markets, certainly the largest in North America. The market was characterized by the presence of several small, medium and large multinational companies focusing on one or more of the hair care product segments such as shampoo, conditioner, hair color, hair styling products and treatment or hair growth products. Product quality and specificity are very important concerns while purchasing a hair care product from consumer’s perspective. Established companies including L’Oreal, P&G, Unilever, Henkel, Kao Corporation, Vogue International and fairly new entrants including Mixed Chicks, Curls, Miss Jessi’s, Shea Moisture and Jane Carter Solution are targeting to improve the customer experience by offering them superior quality products that are tailor made for an individual’s hair type.
Hair Care market in the US grew at a rather slow pace from USD ~ million in 2010 to USD ~ million in 2015 at a CAGR of ~% during the review period FY’2010-FY’2015. Affluent youths in the country and adult men and women were the major consumers driving the market growth during the concerned period. Steep rise in herbal care products was one of the major growth drivers owing to consumer’s heightened awareness about the ill effects of harmful synthetic ingredients. Technological innovations in product manufacturing and composition, rising disposable income, increasing annual expenditure on hair care products, innovative advertising campaigns of hair care products, increasing consumer awareness about hair care, attractive packaging and fashion consciousness towards styling products were some of the key factors that drove the growth of US hair care industry. Additionally, evolving men fashion and increase in hair related problems also assisted in the growth of the industry.
Shampoo was the largest product segment accounting for about ~% of the market revenues in 2015. Wide scale adoption of shampoo as a hair care item in the US resulted in growth of this segment. Herbal, anti-dandruff, moisturizing and vitamin fortified shampoo products were amongst the most sold products in the US market. Conditioners are complementary products of shampoo and used post shampooing. Majority of the conditioners are sold as a combo product with the shampoos. Growth of conditioners was also fueled by the increased adoption of cleansing conditioners (co-wash) in the country. Since this conditioner conditions and also cleanses the hair, it offered consumers an alternative to shampoo. In the US, almost 7 in 10 adult females using hair conditioner product users were reported to be interested in buying a co-wash cleaning conditioner for regular usage in 2015.
Hair styling products such as gel, crème, hair spray and mousse which assist in setting and obtaining the desired hairstyle were highly popular in the country, driving the growth of this segment. Ageing US population with median age over 40 years in many states has fueled the dependence on hair colors combined with the demand from young and working women. Other hair care products such as hair growth and treatment serums accounted for the remaining ~% of the market share in 2015.
The hair care market in the US was fairly concentrated and continued to be highly competitive with top three players i.e., L’Oreal, P&G and Unilever together accounted for a combined retail market share of over ~% in 2015. L’Oreal with its robust product portfolio including L’Oreal Paris, Garnier, L’Oreal Professional, Redken, Kerastase, Matrix and Carol’s Daughter was the market leader with a market share of about ~% and market revenue of USD ~ million in 2015. Other prominent vendors included Henkel, Kao Corporation, Vogue International and Paul Mitchell.
Appropriate business model selection is amongst the major decision that a business has to make before starting its operations. Manufacturing of products by procuring superior quality raw materials or ingredients compliant to the set industry standards should be the prime focus for each company. An ideal business model should be the combination of quality production, packaging and content driven aggressive marketing campaigns engaging the end consumers while extending the network presence in different regions through collaboration with retail outlet and salons.
The market is further expected to reach USD ~ million in 2020 from USD ~ million in 2015 in terms of revenues.
Key Topics Covered in the Report
- Contribution of US in the Global Hair Care Market
- Market Size by Revenues
- Market Segmentation by
- Product Categories
- Gender
- Distribution Channel
- Mass and Premium
- Age Group
- Regional Demand
- Inorganic or Organic Products
- US Shampoo Market Introduction and Size
- Market Segmentation by Product Categories
- Market Share-Brand Analysis along with their Strengths and Weaknesses
- Market Share of Major Players
- Future Outlook and Projections
- US Conditioner Market Introduction and Size
- Market Segmentation by Product Categories
- Market Share-Brand Analysis along with their Strengths and Weaknesses
- Market Share of Major Players
- Future Outlook and Projections
- US Hair Color Market Introduction and Size
- Market Segmentation by Product Categories
- Market Share-Brand Analysis along with their Strengths and Weaknesses
- Market Share of Major Players
- Future Outlook and Projections
- US Hair Styling Products Market Introduction and Size
- Market Segmentation by Product Categories
- Market Share-Brand Analysis along with their Strengths and Weaknesses
- Market Share of Major Players
- Future Outlook and Projections
- Consumer Decision Making Matrix in US Hair Care Market
- Competitive Landscape of Major Players in US Hair Care Market
- Market Share of Major Players in US Hair Care Market along with Herfindahl-Hirschman Index (HHI)
- Trade Analysis in US Hair Care Market
- Issues and Challenges in US Hair Care Market
- SWOT Analysis of US Hair Care Market
- Porter Five Forces Analysis in US Hair Care Market
- Government Regulations in US Hair Care Market
- US Hair Care Market Future Outlook and Projections
- Analyst Recommendations
- Macro Economic Parameters
Table of Contents
List of Figures
List of Tables
- Executive Summary
US Hair Care Market
Shampoo Market
Conditioner Market
Hair Styling Products Market
Hair Color Market
Trade Analysis
- Appendix
2.1. Market Definition
2.2. Abbreviations
2.3. Research Methodology
Variables (Dependent & Independent)
Multi Factor Based Sensitivity Model
Regression Matrix
Limitations
Final Conclusion
- Value Chain Analysis of US Hair Care Market
Mass Segment Products
Salon Segment Products
Challenges of Counterfeit Products
- Global Hair Care Market and Contribution of the US
Traditionally Used Ingredients
Growth Drivers
Declining US Market Share in Global Hair Care Market
- US Hair Care Market Introduction and Size
Styling Products
Shampoo was the Largest Contributor
- US Hair Care Market Segmentation
6.1. By Products (Shampoo, Conditioner, Hair Color, Hair Styling Products and Others), 2010-2015
6.2. By Men and Women, 2015
6.3. By Distribution Channel (Direct Selling, Supermarkets, Specialty Stores, E-commerce, Departmental Stores, Pharmacies, Others)
6.4. By Premium and Mass, 2015
6.5. By Age Group (0-18, 18-45, 45+ years), 2015
6.6. By Regional Demand, 2015
6.7. By Organic (Herbal) / Inorganic Products, 2015
- US Shampoo Market Introduction and Size
Newer Formulations
Back to Nature
7.1. US Shampoo Market by Product Categories (Anti-Dandruff, Regular, Herbal, Dry and 2-in-1 Shampoos), 2010-2015
7.2. Market Share-Brand Analysis
7.2.1. Market Share of Major Players in US Shampoo Market, 2015
Unilever
P&G
L’Oreal
7.3. US Shampoo Market Future Outlook and Projections, 2015-2020
Multi-Cultural Trend
Dry Shampoo Growth
Continued Demand for Herbal
Innovative Packaging
Innovative Product Launches
- US Conditioner Market Introduction and Size
New Ingredients
Co-Wash Cleansing Conditioner
8.1. US Conditioner Market by Product Categories (Deep Cleansing, Co-Wash Cleansing, Rinse-Out, Leave-In), 2010-2015
8.2. Market Share-Brand Analysis
8.2.1. Market Share of Major Players in US Conditioner Market, 2015
Unilever
P&G
L’Oreal
8.3. US Conditioner Market Future Outlook and Projections, 2015-2020
Growth of Co-Wash Cleansing Conditioners
Innovative Product Launches
- US Hair Color Market Introduction and Size
9.1. US Hair Color Market by Product Categories (Permanent, Semi-Permanent, Demi-Permanent, Temporary, Highlights and Bleach), 2010-2015
9.2. Market Share-Brand Analysis
9.2.1. Market Share of Major Players in US Hair Color Market, 2015
L’Oreal
P&G
Revlon
9.3. US Hair Color Market Future Outlook and Projections, 2015-2020
Fashion Trends
3D Hair Colors
New Product Launches
- US Hair Styling Products Market Introduction and Size
10.1. US Hair Styling Products Market by Product Categories (Crème & Lotion, Gel & Wax, Hair Spray, Mousse and Others), 2010-2015
10.2. Market Share-Brand Analysis
10.2.1. Market Share of Major Players in US Hair Styling Products Market, 2015
L’Oreal
P&G
Unilever
10.3. US Hair Styling Products Market Future Outlook and Projections, 2015-2020
New Product Launches
- Consumer Decision Making Matrix in Hair Care Market
- Competitive Landscape of Major Players in the US Hair Care Market
12.1. L’Oreal
Company Overview
Key Performance Indicators
Strategies
Recent Developments
12.2. P&G
Company Overview
Key Performance Indicators
Strategies
Recent Developments
12.3. Unilever
Company Overview
Key Performance Indicators
Strategies
Recent Developments
12.4. Henkel
Company Overview
Strategy
Recent Developments
12.5. Kao Corporation
Company Overview
Strategy
Recent Developments
- Market Share of Major Players in US Hair Care Market
Herfindahl-Hirschman Index (HHI)
- Trade Analysis in US Hair Care Market
14.1. By Exports (Value, Major Countries, Product Categories)
14.2. By Imports (Value, Major Destinations)
- Issues and Challenges in US Hair Care Market
- SWOT Analysis of US Hair Care Market
- Porter Five Forces Analysis in US Hair Care Market
- Government Regulations in US Hair Care Market
Hair Care Products are only Regulated
Approved Anti-Dandruff Ingredients
- US Hair Care Market Future Outlook and Projections
Natural ingredients
Multi-Cultural Product Trend
Dry Shampoo Growth
Incline of Co-Wash Cleansing Conditioners
Emerging Ingredients
- Analyst Recommendations
- Macroeconomic Factors in US Hair Care Market
21.1. Population of the US, 2010-2020
21.2. GDP Per Capita in the US, 2010-2020
21.3. Per Capita Disposable Income in the US, 2010-2020
21.4. Average Annual Expenditure on Hair Care Products Per Consumer Unit, 2010-2020
21.5. US Beauty and Personal Care Industry, 2010-2020
Disclaimer
Contact Us
List of Figures
Figure 3‑1: US Hair Care Market Value Chain Analysis
Figure 4‑1: Contribution of the US in Global Hair Care Market by Revenues in USD Million, 2010-2015
Figure 5‑1: US Hair Care Market Size in USD Million, 2010-2015
Figure 6‑1: US Hair Care Products Launched in US Market by Number in Percentage, 2015
Figure 6‑2: US Hair Care Market Segmentation by Products on the Basis of Revenues in Percentage, 2010-2015
Figure 6‑3: Average Annual Expenditure of Working American Women in Percentage, 2015
Figure 6‑4: US Hair Care Market Segmentation by Gender on the Basis of Revenues in Percentage, 2015
Figure 6‑5: US Hair Care Market Segmentation by Distribution Channel on the Basis of Revenues in USD Million, 2015
Figure 6‑6: US Hair Care Market Segmentation by Premium and Mass on the Basis of Revenues in Percentage, 2015
Figure 6‑7: US Hair Care Market Segmentation by Regional Demand on the Basis of Revenues in Percentage, 2015
Figure 6‑8: US Hair Care Market Segmentation by Organic / Inorganic on the Basis of Revenues in Percentage, 2015
Figure 7‑1: US Shampoo Market Size in USD Million, 2010-2015
Figure 7‑2: US Shampoo Market Segmentation by Products on the Basis of Revenues in Percentage, 2010-2015
Figure 7‑3: US Shampoo Market Share of Major Companies by Revenues in Terms of Percentage, 2015
Figure 7‑4: US Shampoo Market Future Outlook by Revenues in USD Million, 2016-2020
Figure 8‑1: US Conditioner Market Size in USD Million, 2010-2015
Figure 8‑2: US Hair Conditioner Market Segmentation by Products on the Basis of Revenues in Terms of Percentage, 2010-2015
Figure 8‑3: US Conditioner Market Share of Major Companies by Revenues in Terms of Percentage, 2015
Figure 8‑4: US Conditioner Market Future Outlook by Revenues in USD Million, 2016-2020
Figure 9‑1: US Hair Color Market Size in USD Million, 2010-2015
Figure 9‑2: US Hair Color Market Segmentation by Products on the Basis of Revenues in Terms of Percentage, 2010-2015
Figure 9‑3: US Hair Color Market Share of Major Companies by Revenues in Terms of Percentage, 2015
Figure 9‑4: US Hair Color Market Future Outlook by Revenues in USD Million, 2016-2020
Figure 10‑1: US Hair Styling Products Market Size in USD Million, 2010-2015
Figure 10‑2: US Hair Styling Products Market Segmentation by Products on the Basis of Revenues in Terms of Percentage, 2010-2015
Figure 10‑3: US Hair Styling Products Market Share of Major Companies by Revenues in Terms of Percentage, 2015
Figure 10‑4: US Hair Styling Products Market Future Outlook by Revenues in USD Million, 2016-2020
Figure 12‑1: L’Oreal’s Change in Share of Business Segments by Net Sales in terms of Percentage, 2011-2015
Figure 12‑2: L’Oreal’s Change in Share of Geographic Area by Net Sales in terms of Percentage, 2010-2015
Figure 12‑3: P&G’s Change in Share of Business Segments by Net Sales in terms of Percentage, 2012-2015
Figure 12‑4: P&G’s Share of Geographic Area by Net Sales in terms of Percentage, 2015
Figure 12‑5: Unilever’s Change in Share of Business Segments by Operating Profit Revenues in terms of Percentage, 2011-2015
Figure 12‑6: Unilever’s Change in Share of Business Segments by Net Sales in terms of Percentage, 2011-2015
Figure 12‑7: Unilever’s Change in Share of Geographic Area by Net Sales in terms of Percentage, 2010-2015
Figure 12‑8: Kao Corporation’s Change in Share of Business Segments by Operating Income Revenues in terms of Percentage, 2012-2015
Figure 12‑9: Kao Corporation’s Change in Share of Business Segments by Net Sales in terms of Percentage, 2012-2015
Figure 12‑10: Kao Corporation’s Change in Share of Geographic Area by Net Sales in terms of Percentage, 2012-2015
Figure 12‑11: Kao Corporation’s Change in Share of Business Segments by Operating Income Revenues in terms of Percentage, 2012-2015
Figure 12‑12: Kao Corporation’s Change in Share of Business Segments by Net Sales in terms of Percentage, 2012-2015
Figure 12‑13: Kao Corporation’s Change in Share of Geographic Area by Net Sales in terms of Percentage, 2012-2015
Figure 13‑1: Market Share of Major Players in US Hair Care Market by Revenues in Terms of Percentage, 2015
Figure 14‑1: US Hair Care Exports by Value in USD Million, 2010-2015
Figure 14‑2: US Hair Care Imports by Value in USD Million, 2010-2015
Figure 17‑1: Effect of Porter’s Five Forces on US Hair Care Market
Figure 19‑1: US Hair Care Market Future Outlook by Revenues in USD Million, 2016-2020
Figure 21‑1: Population of the US in Million, 2010-2020
Figure 21‑2: GDP Per Capita in the US in USD, 2010-2020
Figure 21‑3: Per Capita Disposable Income in the US in USD, 2010-2020
Figure 21‑4: Average Annual Expenditure on Hair Care Products per Consumer Unit, 2010-2020
Figure 21‑5: US Beauty and Personal Care Market in USD Billion, 2010-2020
List of Tables
Table 2‑1: Correlation Matrix of US Hair Care Market
Table 2‑2: Regression Matrix of US Hair Care Market
Table 4‑1: Growth of Hair Care Market in Major Countries, 2010-2015
Table 5‑1: US Hair Care Market Major Growth Drivers
Table 6‑1: US Hair Care Market Segmentation by Products on the Basis of Revenues in USD Million, 2010-2015
Table 6‑2: US Hair Care Market Segmentation by Gender on the Basis of Revenues in USD Million, 2015
Table 6‑3: US Hair Care Market Segmentation by Distribution Channel on the Basis of Revenues in USD Million, 2015
Table 6‑4: US Hair Care Market Segmentation by Premium and Mass on the Basis of Revenues in USD Million, 2015
Table 6‑5: US Hair Care Market Segmentation by Age Group on the Basis of Revenues in USD Million, 2015
Table 6‑6: US Hair Care Market Segmentation by Regional Demand on the Basis of Revenues in USD Million, 2015
Table 6‑7: US Hair Care Market Segmentation by Organic / Inorganic on the Basis of Revenues in USD Million, 2015
Table 7‑1: US Shampoo Market Segmentation by Products on the Basis of Revenues in USD Million, 2010- 2015
Table 7‑2: US Major Shampoo – Brands Analysis
Table 7‑3: Strengths and Weaknesses of Major Brands
Table 7‑4: US Shampoo Market Future Outlook by Product Categories by Revenues in USD Million, 2016-2020
Table 8‑1: US Hair Conditioner Market Segmentation by Products on the Basis of Revenues in USD Million, 2010-2015
Table 8‑2: US Major Hair Conditioner – Brand Analysis
Table 8‑3: US Conditioner Market Future Outlook by Product Categories by Revenues in USD Million, 2016-2020
Table 9‑1: US Hair Color Market Segmentation by Products on the Basis of Revenues in USD Million, 2015
Table 9‑2: US Major Hair Color – Brand Analysis
Table 9‑3: Strengths and Weaknesses of Major Brands
Table 9‑4: US Hair Color Market Future Outlook by Product Categories by Revenues in USD Million, 2016-2020
Table 10‑1: US Hair Styling Products Market Segmentation by Products on the Basis of Revenues in USD Million, 2010-2015
Table 10‑2: US Major Hair Styling Products – Brand Analysis
Table 10‑3: Strengths and Weaknesses of Major Brands
Table 10‑4: US Hair Styling Products Market Future Outlook by Product Categories by Revenues in USD Million, 2016-2020
Table 11‑1: Consumer Decision Making Process before Choosing a Hair Care Product in US Hair Care Market
Table 12‑1: L’Oreal KPI’s
Table 12‑2: P&G KPI’s
Table 12‑3: Unilever KPI’s
Table 12‑4: Henkel KPI’s
Table 12‑5: Kao Corporation KPI’s
Table 13‑1: Market Share of Major Players in US Hair Care Market by Revenues in Terms of Value, 2015
Table 13‑2: Market Share of Major Players in US Hair Care Market by HHI Value, 2015
Table 14‑1: Hair Care Product Exports by Major Importers on the Basis of Value in Percentage, 2010-2015
Table 14‑2: Hair Care Product Exports by Major Importers on the Basis of Value in USD Million, 2010-2015
Table 14‑3: Hair Care Product Exports by Product Category on the Basis of Value in Percentage, 2010-2015
Table 14‑4: Hair Care Product Imports by Major Exporters on the Basis of Value in Percentage, 2010-2015
Table 14‑5: Hair Care Product Imports by Major Exporters on the Basis of Value in USD Million, 2010-2015
Table 14‑6: Hair Care Product Imports by Product Category on the Basis of Value in Percentage, 2010-2015
Table 15‑1: Issues and Challenges in US Hair Care Market
Table 16‑1: SWOT Analysis of US Hair Care Market
Table 17‑1: Effect of Porter’s Five Forces on US Hair Care Market
Table 19‑1: US Hair Care Market Future Outlook by Product Categories by Revenues in USD Million, 2016-2020
Table 20‑1: Analyst Recommendations for US Hair Care Market
For more information on the market research report please refer to the below mentioned link:
Ankur Gupta, Head Marketing
ankur@kenresearch.com
+91-0124-4230204
