Car service centres have been in focus for over-charging customers greatly, sometimes to the tune of 20-50%, as per a report by Ken Research
1.Technology is playing a crucial role in enhancing convenience, accessibility and adoption of multi-brand car service centers
Use of technology allows customers to book, cancel and manage services at the click of a button. End-to-end vehicle service tracking and real-time updates. Provision for facility to make online payments and obtain electronic invoices.
Ex: Pitstop’s app has standardized pricing available for customers to book services and also check updates about service, price estimates, payments and feedback.
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2.Workshop Management Tool is a boon for Multi-Brand Car Service Centre
- Allows garages to manage jobs and inventory.
- Provides for vendor payments and order management.
- Enables garages to create contact profiles for generating repeat users.
- Dashboard depicting operational metrics, analytics and cost benchmarking is available.
- Manage accounting, invoicing, expenses, customer feedback, leads & customer communication.
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3.Mergers and Acquisitions enable Multi Brand Car Service companies to expand regional presence and market share
In 2018, Mahindra First Choice acquired Carnation Auto India Private Ltd for an undisclosed amount. The acquisition enabled Mahindra First Choice to expand its workshop network and organize the unorganized aftermarket industry.
My TVS acquired Mahindra First Choice in 2020. The acquisition enabled Mahindra and Mahindra Ltd to secure a minority stake in TVS Automobile Solutions Private Limited (TVS ASPL) and in turn, MFCSL will become a subsidiary of TVS ASPL.
