The Online Advertising Market is highly competitive, owing to the existence of various prominent players operating on a global scale. Some of the major players in the market are Google LLC, Facebook Inc., and Twitter In.
Key Findings
- As of 2021, there were 74 million people in Germany who accessed the web from anywhere via any device.
- Germany’s 4G Availability rises over 85%, with rural districts improving faster than urban districts.
- Amazon.de is the industry leader in Germany, with e-commerce net sales of US$ 16,836 million expected in 2022 with estimated monthly traffic of 434.5 million visits.
The Surge in Paid Advertising: The marketing and advertising spend of companies are already shifting from the offline to the online space. Paid search is emerging as a great option for organizations for its cost-effectiveness and ability to adjust campaigns as and when needed. It is proving beneficial for both B2C and B2B segments. In 2022, the total mobile advertising spending is projected to reach a record of 327.1 billion U.S. dollars worldwide.
Increasing Searches for Products: E-commerce giants in the region, such as Amazon, have been investing heavily in the region to increase their market share. Many users in Germany are now searching for products more on Amazon than on Google, compelling advertisers to invest in online ads in the company. Companies, such as Facebook and Google, obtain most of their ad revenue from the Europe region. Thus, owing to increasing social media usage and advertising expense, this region is expected to hold a prominent share in the market.
Emergence of New Channels in Online Space: The total online advertising revenue in the Germany grew by a robust growth in 2021. This is mainly due to the emergence of new channels and formats, including virtual and augmented reality, podcasts, and OTT content which are gaining significance popularity in Germany. Almost half of German companies already use digital marketing channels including email, social media, search engine advertising, display, and others which can help the market to grow at exponential rate in future
Analysts at Ken Research in their latest publication “Germany Online Advertising Market Outlook to 2027F ” by Ken Research observed that online advertising is an emerging advertising market which has boosted after pandemic. Technological developments regarding the internet, combined with its increasing commercial use and the rapidly growing number of internet users worldwide, have not only shaped the evolution of online advertising and digital advertising but have also given rise to new advertising business models, mediums and players and is expected to contribute to the market growth over the forecast period. The market is expected to grow at ~% CAGR during 2022-2026F.
Key Segments Covered in the report
Online Advertising Market
- By Type (On the Basis of Ad Expenditure)
- Digital Advertising Market
- Traditional Advertising Market
- By Medium (On the Basis of Ad Expenditure)
- Desktop Advertising
- Mobile Advertising
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- By Type of Advertisement (On the Basis of Ad Expenditure)
- Search Advertising
- Social Media Advertising
- Display Advertising
- Video Advertising
- Audio Advertising
- Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
- By Ad-Format on the Basis of Platforms (On the Basis of Ad Expenditure)
- Social Media Advertising
Facebook
Instagram
Others - Search Advertising
Google
Yahoo & Bing
Amazon
Others - Video Advertising
YouTube
Others - Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure)
- Social Media Advertising
Mobile
Desktop - Video Advertising
Mobile
Desktop - Search Advertising
Mobile
Desktop - Audio Advertising
Mobile
Desktop - Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
Mobile
Desktop - By Sectors (On the Basis of Ad Expenditure)
- Retail
- Automotive
- Financial Services
- Telecommunications
- Leisure Travel
- Consumer Packaged Goods
- Electronics & Computers
- Pharmaceuticals/Healthcare
- Media
- Entertainment
- Others (Real-Estate, Education, Agrochemicals, Energy, Construction and more)
- By Ad-Buyers (On the Basis of Ad Expenditure)
- Direct
- Ad Agencies
- By Pricing Model (On the Basis of Ad Expenditure)
- Performance
- Cost Per Mile
- Hybrid
Key Target Audience
- Advertising Agencies
- Social Networking Platforms
- End User Industries Investing in Digital Advertising
- Regulatory Bodies and Government Agencies
- Investors
Time Period Captured in the Report:
- Historical Period: 2017-2021
- Base Period: 2022
- Forecast Period: 2023-2027F
Companies Covered:
Major Ad Agencies
- TBWA Germany
- DDB Group
- BBDO Group
- Serviceplan Group
- Scholz and Friends Group
- Kolle Rebbe
Major Online Platforms
- Google (including YouTube)
- Facebook (including Instagram)
- Amazon
- Microsoft (including LinkedIn)
- Verizon Media
- Tencent
- Baidu
- ByteDance
Key Topics Covered in the Report
- Germany Online Advertising Market Introduction (Historical Evolution, Overview, Genesis, Business Cycle)
- Germany Online Advertising Market Size,
- Germany Online Advertising Market Segmentation,
- SWOT Analysis of Germany Online Advertising Market
- Growth Drivers, Trends and Developments in Germany Online Advertising Market
- Issues and Challenges in Germany Online Advertising Market
- Regulatory Framework in Germany Online Advertising Market
- Customer Profiling in Germany Online Advertising Market
- Case Studies Covered in Germany Online Advertising Market
- Competitive Landscape in Germany Online Advertising Market
- Germany Online Advertising Market Future Outlook and Projections,
- Analyst Recommendations
For more information on the research reports, refer to below link:
Germany Online Advertising Market Outlook To 2027: Ken Research
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